Momma, look our first booth!
This was not our first event, but it was the first one where we truly felt like a real brand and stopped playing with the dream that was in our minds. It felt like the dream took root. We spent the entire weekend awake. Preacher is an advertising agency that throws a yearly SXSW party called the Early Service. They open up their office and host over 2,000 people. They turn meeting rooms into weird whimsical activations, and they carved out some space for us in their parking lot. It was rewarding to see our flag flying over the party. We didn't have to overtly tell people, but they knew .... the Haus was open and they felt it.
